Across the U.S. many mothers headed to Target to nurse their babes in a flash mommy mob to support breastfeeding in public.

It all stemmed from a Texas mom who says Target store employees humiliated her for nursing her baby in the store. This is one of many such protests against what many call “restrictive corporate policies” outlining what nursing moms can or cannot do in stores or restaurants.

A Target official has since said the store supports breastfeeding moms and apologized for any inconvenience to the Texas mom. But still, the sentiment is out there. Nursing in public makes some uncomfortable.

I don’t see what the problem is. Even before kids, if I spotted a nursing woman, I thought it was neat. Now that I’m a mom, I’ve done it tons of times with both my boys. In stores, on planes, in restaurants, at parks. Practically everywhere.

I’ve also got an assortment of cover-ups. Though after a certain age, my kid pulled the cover-up off his head while I worked like crazy to get him on the boob and stay covered. It’s ridiculous because it looks like a fighting puppet show.

It’d be so much easier just to whip ‘em out and latch on your baby. So what they’re boobs? Trust me there’s nothing sexual about these milk bags. I’m feeding my child the healthiest (and cheapest!) thing that I can.

I’ve noticed in Norway how breastfeeding is non-factor here. People are nursing, uncovered, in coffee shops, restaurants, malls and they’re puzzled by American “prudishness.”

It’s been freeing for me to be among the Norwegian mums who are feeding their babies without the puppet show theater that the cover-ups inspire.

Kudos to all the moms who do their best to provide for their babies and for those who have a problem with it, suck it.