You know, I kinda hate it when this happens. I go to a new store and fall in love, vow to frequent it because it’s local and then I fail to return. Next thing I know, it’s closing.
That’s what happened to the big-box styled children’s store WONDER! in suburban Chicago. Except instead of it closing a year or two after opening its doors, it was a mere three months.
I was invited to a pre-opening of WONDER! and was awed by every square inch of its 135,000 square feet. It had everything a parent could want and more. I blogged about how it was Babies R Us, but with Whole Foods class.
But something went wrong. According to media reports, lawsuits were filed against the company and its owner Shane Christensen alleging unpaid bills that were in the tens of thousands. Then came the announcement about its closing.
I got today’s statement from the company that said it couldn’t keep its doors open “due to balance sheet considerations that impacted dwindling product availability, technology systems, and planned improvements.”
I have to admit I WONDERed how such a seemingly costly store would stay afloat in this economy, but I was rooting for them. I wasn’t the only one, the village of Deerfield extended tax breaks for the company and at the time, a trustee even called it “the biggest thing to happen to the village this year.”
When it opened Christensen said the business plan called for 19 more stores to open within five years. It sounded super aggressive, but I liked the idea and enthusiasm.
I look back and WONDER why I didn’t re-visit this store. He built it, why didn’t I come? On the weekends, I’d consider going there as a fun family activity, but would always end up choosing something closer to my home, which is 30 minutes from the store. Also, I figured it was packed with people, crowds that I didn’t want to deal with.
Apparently I was wrong about the crowds.
Not sure what all happened with WONDER! but I hope it makes a comeback, because the idea felt solid, even though the financing behind it seemingly wasn’t.
Christensen said in the statement he was “dedicated to ensuring that WONDER! will indeed see another day.” Time will tell.
Meantime, I’m going to go purchase a few bottles of wine from my local wine shop. Now if that closed, it’d be a real tragedy.

















